• Engaging, content-rich relaunch with optimized mobile use and diverse navigation aids for newcomers to interfacial analysis

KRÜSS completely renewed the company's website in a relaunch. Fresh content is now even more accessible whether at the office or mobile. Moreover, the focus is on a solution-oriented approach that makes navigation easier, especially for non-expert visitors.
Users are sometimes initially unaware that an undesired behavior of their product could be related to interfacial chemistry. For example, visitors who want to remedy the lack of long-term adhesion of a coating or the formation of lumps in a dispersion are not necessarily familiar with the relevant contact angle measurement techniques. It is much more obvious to look for a solution that starts directly from the problem.
With the new website, KRÜSS puts this entry option in the foreground. Visitors select their material and/or their process and the website offers purposeful information from the customer-focused site: case studies, application reports, videos, products, background knowledge, and more. In addition, there is still a classic menu navigation, which quickly provides orientation with a clear structure and a variety of functions such as filters, bookmarks, or a comparison of selected products.

The new KRÜSS website is available at www.kruss-scientific.com in German, English, and Chinese.